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“As is our confidence, so is our capacity.”

In a world that is changing around us daily, from every angle – creatively, operationally, economically, politically, socially, culturally, legally, and professionally – those whose success mirrors their commitment, are those who are confident in their own skills, knowledge, experience, awareness, and innovation. Those whose staffs, boards, partners, vendors, service providers and volunteers are equally confident and continue to invest in themselves, their teams, and the strengthening of a professional network will have the knowledge to see them through the challenges and help them to identify new opportunities. We encourage you to mark your calendars and get ready to join your professional peers from around the world for the 62nd Annual IFEA’s Convention, Expo & Retreat, presented by Haas & Wilkerson Insurance this September 14th-16th, 2017* in Tucson, Arizona, U.S.A.

‘The Premier Association Supporting and Enabling Festival & Event Professionals Worldwide,’ the IFEA Annual Convention, Expo & Retreat is the top educational and networking event in our industry. Plan now to join industry leading professionals from around the globe – events, cities, sponsors, media, tourism agencies, suppliers and more – for this unparalleled opportunity to grow your confidence at every level. We look forward to seeing you there!
Saturday, September 16 • 11:00am - 12:00pm
The Secret to Success: The Event Within an Event

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Learn how to build and grow your main event by harvesting the smaller event seeds within it. Every big event has countless windows. Take time to open those new windows and bring fresh audience life, media energy, and funding resources to your larger success. From developing big brand extension events like MACY*S UNIVERSAL HOLIDAY PARADE to bonus media growth like MACY*S CLOWN COLLEGE, Jean will share the thinking and tools that she used for 24 years to build and enrich MACY*S PARADE & EVENTS into national icons.

Speakers
avatar for Jean McFaddin

Jean McFaddin

Consultant; Former Producer / Director Macy*s Parade & Events, 24 yrs., McFaddin Associates, LLC
For twenty-five years, Jean McFaddin was responsible for creating Macy*s major events to maximize its sales and brand success.  She annually produced Macy*s award-winning Thanksgiving Day Parade; a glorious Spring Flower Show; America’s largest on-going 4th of July Fireworks celebration... Read More →


Saturday September 16, 2017 11:00am - 12:00pm MST
Room - Tucson Salons C & D